Remember when hip hop was “the CNN of the streets”? If you were born in 1990 or something you probably don’t, but there was a time in the history of rap music that being an MC meant that you were relating the struggles of those who were struggling in the inner city rather than detailing just how impossibly different you were (and yes, I’m talking to you Jay-Z and Kanye). This video is the closest I’ve seen to anything even moderately approaching the CNN of the streets.
What’s strange about Freddie Gibbs is he’s clung to his gangsta persona despite the fact that it’s probably cost him millions and millions of dollars. Back in the day, not being gangsta was what would have cost you. Today, if you aren’t hyper-materialistic and throwing money everywhere you really can’t get on in the rap game. It’s been a strange paradigm shift in hip hop. Somehow rapping about shooting and killing isn’t popular anymore, unless it’s directly related to drug trafficking, and even then only if it is directly related to what a baller you are and how many hoes you pull.
There have been a lot of reactions to the video saying that it glorifies violence and encourages illicit behavior, etc., ad nausem, but what the video really depicts is a way of life – street life – that we no longer see in rap music. Today rappers claim they all came from the street, but the object of every video and every song on mainstream radio seems to be to glorify moving away from that lifestyle and into one obsessed with the glorification and glamorization of unbridled capitalism.
One could suppose that such a lifestyle is preferable to the lifestyle depicted in “Thuggin,” but the unlike what every other rapper is talking about (and making videos about) Freddie Gibbs isn’t trying to be aspirational. He’s not rapping (and making videos) about where he is, but where he came from. He’s making songs and videos that relate to a life that people actually live, rather than a fantasy created by record executives and European car rentals.
I was reminded of this video when Gibbs’ latest video for “Shame” with Madlib dropped earlier this month. “Thuggin” is just such a simple, beautiful and brilliant video that it just had to be shared first, though.